Advertising photography is the second most requested type of imagery I get as a photographer right behind product shots. These images are unique because they marry copywriting and images to create a full graphic piece. The images used for advertising are usually more polished and look like magazine editorials if you remove the text. The only difference is that magazine editorials are there to sell you a lifestyle, an emotion or an attitude while advertising photography is selling you a product or service.
Read MoreWhy Your Business Needs Bio Photos
My favorite blogging and branding coach Maya Elious always says the people buy from people not big brands, so show your face! Every business owner needs a quality headshot of themselves for their Bio or About Me page plus a few lifestyle photos of you showing what you do or something that expresses your personality.
Read MoreWhy Your Business Needs Flat Lays and How You Can Achieve Them
Flat Lays are a combination between lifestyle and product photography. It gets the products away from the boring white background and shows your product in a setting without involving any people. It’s a more interesting way to see your brand and the products it sells, plus customers love flat lays. Instagram and Pinterest are full of bloggers and brands using the flat lay to beautifully display products, outfits, their breakfast and whatever else you can think of and making big bank off of it too.
Read MoreWhy Your Business Needs Product Shots
If you are a boutique owner or sell beauty products, the images of what you are selling are a key component of your business.
Read More5 Types of Photos Your Fashion and Beauty Brand Needs To Take Your Business to the Next Level
As a fashion photographer my main clientele are owners of brick and mortar or online fashion boutiques, beauty brands, fashion designers and bloggers. Working with them, I’ve noticed that their websites and collective brand presences are missing visual elements that could help them grow. Photography is a key component of any business and knowing what visuals you need to accurately represent your brand can be a trial and error process. I looked over what makes a successful fashion or beauty brand and narrowed it down to the 5 types of photos that will take your businesses to the next level.
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